Donald J. Trump is one of the most colourful personalities in New York. It would not be an overstatement to say that there is nothing that he has not tried or experienced in life with the exception of drugs, alcohol and cigarettes. He loves to talk and is a walking dictionary about himself. His life experiences have given him one of the greatest gifts – the ability to understand human nature in its rawest form. He comes across as a passionate, engaging, adaptive, jovial and decisive person who has a deep-seated desire to achieve great things and be liked and appreciated. He never hesitates to share his opinion on any subject and can adapt and refine his ideas along the way. Nothing upsets him more than outright dishonesty, disloyalty and incompetence. The next few sections will share some of his values, viewpoints or beliefs that he has openly shared throughout his life and in the book titled Art of the Deal. It is indeed surprising that the liberal mainstream media still does not seem to understand him.